The $47 that told me
not to quit.
In early 2025 I gave a small idea thirty days. I gave up on it, not once, but twice. Then, on my birthday, a stranger on the other side of the world paid $47 for a product that did not exist - and reminded me not to quit. This is that story.
The idea
Not a billion-dollar idea. Not a change-the-world idea. Just a simple tool - a LinkedIn hook generator to help creators stop the scroll. I gave myself 30 days, announced it publicly, and told everyone what I was building.
People noticed. Slowly but surely, messages started landing in my inbox. Creators. Founders. Operators. Strangers. "Can I try it?" "When will it be ready?" "This is exactly what I need."
17 trial signups. One person paid $7 a month. It wasn't much. But it was validation. Someone believed enough to pay.
Then reality hit
My software agency [Apptimistic] exploded with client work. Deadlines. Deliverables. Responsibility. ScrollStop became the thing I'd get back to soon. Soon became later. Later became never.
By April I couldn't juggle both. Something had to be sacrificed. I refunded the one paying customer, told the beta testers it was being discontinued, and in May I cancelled everything - hosting, the Bubble subscription, the infrastructure. ScrollStop was dead.
Or so I thought. I left the landing page up - not on purpose, I just forgot. A static HTML page with a couple of Stripe buttons. Life moved on.
August 24, 2025. My birthday.
I was out with family. Dinner. Laughing. Cake. Candles. My phone buzzed. A Stripe notification: Payment of US$47.00 for Apptimistic Pty Ltd.
I was confused - at the time I wasn't selling anything at that price. So I logged into Stripe to investigate. The product? "ScrollStop." That couldn't be right. ScrollStop had been dead for months.
Someone had found the abandoned landing page. Read every word. And bought the lifetime deal. For a product that wasn't even real. My stomach dropped.
I wrote to her immediately: "Hey - I'm so sorry. The product isn't available. I'll refund you right now." Her reply came back: "No worries. I'm happy to use it when it's ready."
No anger. No frustration. No refund demand. Just belief.
What that $47 actually proved
It forced me to confront something uncomfortable: ScrollStop hadn't failed. I had quit too early.
If a stranger would pay without a demo, without a login, without proof - simply on a promise on a landing page - then there was demand. Real demand. Not vanity metrics. Not likes. Not compliments. Money. Trust. Belief. From the other side of the world, literally: I'm in Australia, she's in Canada.
So I rebuilt it. Properly. Then hit a wall.
This time it wasn't a side project. Version 2.0 was going to plug into LinkedIn's official API, so I did it by the book. Submitted the application. Recorded the demo video they asked for. Built a full demo account and handed over the login. Then I waited.
Part of the application is disclosure: you have to declare every permission - every scope - your app reads, and justify each one. So I listed all of them. Every single scope we require, with the use case, the need, and why we need it. Thoroughly. Nothing hidden, nothing hand-waved.
Several weeks later I got a templated email back asking me to explain scopes I had never included in the application. Permissions we didn't request and don't use. A blanket form letter, fired at an application nobody had actually read.
Four months. The answer came back: rejected, for "insufficient details submitted." As far as I can tell, the demo video was never opened and the demo account was never logged into.
And there's no appeal. Once the decision is made, that's it. You can write back, lay out your case, point to the exact section of the application that answers their question - it falls on deaf ears. No reply, no reconsideration, no human on the other end.
What it taught me was the part that was actually in my control: build something that keeps you in control and never acts on your behalf.
So ScrollStop runs in your browser, on your account, with your hands on the keyboard. It never acts on your behalf - it drafts, it ranks, it lists. You decide. You click send.
The goal
By August 24, 2026
- → A real product
- → 100 users
- → 20 paying customers
- → And that birthday customer finally using what she paid for
ScrollStop starts with $47 in revenue, one believer, and a second chance. That $47 wasn't just a payment. It was proof - that sometimes the idea isn't wrong, the timing is. And that sometimes all it takes is one stranger to remind you not to quit.
Yours truly,
Want the tool she believed in?
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